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CharityWorks GreenHouse, McLean, VA

The GreenHouse is a sustainable home being built in McLean, VA as a show house that will benefit CharityWorks and its 2009 partners the DC Friendship Public Charter Schools and the McLean Project for the Arts.

Azure Worldwide was engaged to design and facilitate a creative development process and implementation strategy for the CharityWorks GreenHouse. Multiple stakeholders were involved in order to apply focus to the overall project, its goals and its theme of "Living Well by Design." Stakeholders included the sponsoring non-profit CharityWorks, the developer West*Group, the builder GreenSpur as well as multiple interior designers, PR representatives and the press partner Washington Spaces Magazine.

After multiple meetings, extensive research and a multi-day Charrette, a detailed report was created to provide recommendations and help to facilitate the achievement of the project goals. Topics included refining the project statement, goals, target audience, positioning/vocabulary as well as recommendations regarding green building and design, marketing, Web site, education, community relations and fundraising.